'Breaking Records': This Korean Drama Shatters All-Time First-Week Viewership on OTT and Earns Rave Reviews

CoupangPlay’s new series 'Family Matters' has taken the platform by storm, breaking the record for the highest first-week viewership among all its original series.

Released on November 29, the show has garnered widespread acclaim for its unique storyline and captivating family dynamics. Riding on this momentum, CoupangPlay unveiled teaser stills for Episode 3 on December 6, further fueling fan excitement.

The plot revolves around a mother with the extraordinary ability to edit memories, as she embarks on a journey of revenge against villains alongside her family. Starring a stellar cast including Bae Doona, Ryu Seung-beom, Baek Yoon-sik, Lomon, and Lee Soo-hyun, the series delivers powerful performances that leave a lasting impact.

CoupangPlay has consistently impressed audiences with original hits like 'Anna,' 'One Ordinary Day,' and 'What Comes After Love.' 'Family Matters,' however, stands out, not only topping viewership charts in its first week but also ranking #1 in viewer engagement and completion rates, showcasing its immersive appeal.

Fans have been raving about the show, with comments like, “I couldn’t stop watching,” “So fresh and unique,” “The cast chemistry is phenomenal,” and “This is the best drama I’ve seen recently.” Some have even claimed, “Among all my OTT subscriptions, this is the standout!”

The newly released stills for Episode 3 have heightened anticipation with intense and mysterious scenes. One image features a tense moment as young Yeong-soo (Bae Doona) and Cheol-hee (Ryu Seung-beom) face the barrel of a gun held by a special forces leader. Another still showcases Gang-seong (Baek Yoon-sik) with a cryptic expression in front of a mascot costume, sparking curiosity about his intentions.

Additionally, hacker genius Ji-hoon (Lomon) is depicted in a moment of intense focus, while another shot shows him restrained alongside the appearance of a new character, hinting at a looming family crisis. Other images reveal Yeong-soo welcoming someone with an unusual demeanor and Cheol-hee on a tense phone call while confronting a gang, leaving fans speculating about the twists ahead.

The show distinguishes itself with a compelling storyline, realistic direction, and flawless chemistry among the cast. As the episodes progress, its gripping narrative and unpredictable twists continue to win over viewers, solidifying its place as a standout drama in CoupangPlay’s lineup.