K-pop Fans Unite in an Unexpected Way, and Global Media Can’t Stop Talking About ‘This Eye-Catching Trend’

A New Kind of Protest: The "MZ Generation" Movement

The gathering, dubbed an "MZ Generation" protest due to its festive vibe, ended without incident. When the ruling party lawmakers exited the assembly around 6 p.m., effectively halting any chance of an impeachment vote, organizers responded by playing music to lift spirits.

The protest's playlist featured tracks like Girls’ Generation’s Into the New World, SHINee’s 'Ring Ding Dong', SEVENTEEN’s 'Fighting', and GOD’s 'One Candle'. Demonstrators sang and waved light sticks along with LED candles, creating a unique fusion of activism and cultural celebration.

International Attention: A Peaceful Protest with a Festival Vibe

The New York Times highlighted the peaceful and vibrant nature of the protest, describing it as a “festival-like atmosphere.” The report noted, that large screens and sound equipment lined the roads leading to the National Assembly, where speakers and performers rallied the crowd with chants and songs calling for President Yoon’s impeachment.

The AFP also observed the role of K-pop in shaping the demonstration, describing that many protesters wore elaborate outfits, carried handmade flags, and blasted K-pop hits—turning parts of the protest into a dance party with colorful light sticks and LED candles swaying in rhythm.

K-pop’s Social Influence Beyond Entertainment

This isn’t the first time K-pop has transcended entertainment to leave a mark on social movements. In 2016, during student protests at Ewha Womans University, Girls’ Generation’s 'Into the New World' became a rallying cry, symbolizing hope and unity. The moment solidified K-pop’s role as a cultural force capable of influencing societal change. Reflecting on the event, Girls’ Generation members said, “We watched the videos multiple times, and it brought us to tears. It was a proud moment for us as artists.”

As South Korea continues to navigate political challenges, the seamless integration of K-pop into protests demonstrates the evolving nature of activism in the country. With creativity, music, and community at its core, this movement redefines how modern protests are carried out—leaving both domestic and international audiences captivated.