Le Coq Sportif Taps Actress Nana as Brand Ambassador—A Seamless Fit for the Brand
2025-02-04 17:10
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Launch of the 2025 Campaign LE BOLD DÉBUT and Heritage Sunday Collection.
Le Coq Sportif, the French sports brand operated by Descente Korea, is kicking off its 2025 rebranding campaign by naming actress and fashion icon Nana as its new brand ambassador. Under the campaign titled LE BOLD DÉBUT, meaning "the moment of a new beginning" in French, the brand is introducing a fresh concept alongside the release of its new Heritage Sunday Collection.

Why NANA Is the Perfect Choice for the Rebranding
Known for her elegance, confidence, and trendsetting style, Nana represents the dynamic and stylish spirit of young women in their 20s and 30s. Her ever-evolving filmography aligns perfectly with the brand’s new direction, which focuses on blending vibrant energy and fashion-forward sportswear under the concept of "fashion sports."
The 2025 collection takes inspiration from Le Coq Sportif’s 140-year archive, reimagined with modern touches. The iconic “Rooster in Triangle” logo and double stripes are key design elements, enhanced with vintage-inspired colors and materials for a sophisticated yet sporty look.

The Heritage Sunday Collection includes various categories, such as track jackets, windbreakers, pants, skirts, and T-shirts. One standout piece from the collection is the Proud Jacket, featuring a minimalist design with a surprise element: a bold logo on the back. Made with Pertex, a high-performance material that’s lightweight, windproof, and waterproof, the jacket is ideal for both casual outings and outdoor activities. Available in black, red, and white, the Proud Jacket also highlights sporty details with white piping along the sleeves.
The Sunday Jacket is a lightweight windbreaker with a loose athletic fit, perfect for layering during spring and summer.
Made with crinkly Washed Nylon fabric, it comes in light pink, mint, black, and white, with double-stripe sleeves and logo detailing that add a bold, sporty vibe. The Sunday Track Top Jacket, crafted from breathable pique fabric and featuring stretchy material for maximum comfort, blends functionality with style. Its triangular rooster logo and lettering graphics offer a streetwear feel, while the stand-up collar adds a cool, urban touch. Available in blue, black, and white, the jacket also comes in a cropped version tailored for women.

Completing the look, the Sunday Cargo Straight Pants are designed to pair seamlessly with the track top for a cohesive sporty outfit. With a relaxed silhouette and a clean, minimalist design, these pants use breathable, moisture-wicking fabric, making them ideal for workouts, travel, or outdoor activities. Windproof and water-resistant, they feature adjustable ankle strings, allowing wearers to switch between a straight or jogger-style fit. Available in pink and black, they offer both versatility and performance.
As part of its transformation, Le Coq Sportif aims to offer versatile pieces that bridge fashion and sports. With Nana leading the campaign, the brand is set to captivate a younger, fashion-conscious audience, making its mark as a key player in the "fashion sports" scene for 2025 and beyond.