Summer’s Hottest Boyfriend? Cha Eun-woo Drops His Styling Secrets (ft. ‘Felix’ the Dream Coworker)

Actor Cha Eun-woo is showing no signs of slowing down this summer. As the weather heats up, so does his schedule—and his style. He recently unveiled his latest fashion pictorial for MARITHÉ FRANÇOIS GIRBAUD’s 2025 Summer Campaign, proving once again why he’s the ultimate “summer boyfriend” figure.

Cha perfectly pulls off the trending denim-on-denim look, striking a balance between casual and cool. In one shot, he effortlessly pairs a crisp white PK shirt with jeans for a classic boyfriend-style outfit. Elsewhere, he creatively layers a striped button-down under a short-sleeve tee, offering up stylish inspiration for anyone planning their summer wardrobe. With vibrant colors and breezy silhouettes, his looks deliver a refreshing energy that cuts right through the heat.

The 2025 Summer Collection worn by Cha Eun-woo is now available online through the brand’s official store, as well as Korean fashion platforms like Musinsa, 29CM, and HAGO. It’s also available at offline stores nationwide.

But fashion isn’t the only place Cha Eun-woo is making waves. He’s also taken on a new role—albeit fictional—as a “new employee” in the beauty marketing division of SSG.COM, Shinsegae Group’s e-commerce platform. On April 1, the brand introduced his character “Felix” through its official Instagram account for its beauty boutique, Beauty of SSG.

In this playful alter ego, Cha introduces himself as the “Brand Marketing Team's Felix,” joking,

“I wish I could be born as Cha Eun-woo in my next life 🥺.” Through this humorous “virtual employee” concept, he engages with followers via quirky posts, behind-the-scenes clips, and office-style selfies—blurring the line between celebrity and character.

Whether he’s wearing sharp suits or pastel pink knits, Cha Eun-woo—aka Felix—is captivating fans with every update. Online reactions have been overwhelmingly enthusiastic, with comments like “Why don’t we have a coworker like Felix?,” “If I had a colleague like him, Mondays wouldn’t be so bad,” “Felix is even better looking than Cha Eun-woo!”

With his charm, wit, and picture-perfect visuals, Cha Eun-woo continues to dominate both fashion campaigns and digital spaces—and fans can’t get enough.

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