G-DRAGON Is Brewing a Coffee Revolution with the New Iconic Menu (theVenti Teaser Video)

G-DRAGON has officially been named the brand model for popular Korean coffee franchise The Venti.

On May 9, The Venti announced that the artist—renowned for his unparalleled influence both in Korea and abroad—has been selected as the brand’s official face. According to the company, G-DRAGON was chosen to strengthen The Venti’s identity as a brand that embraces trendy vibes and constant reinvention, while also aiming to expand its presence in the global market.

Known for his one-of-a-kind charisma and forward-thinking approach to music and fashion, G-DRAGON embodies creativity, style, and artistry. With a wide-reaching and fiercely loyal fanbase across the world, his cultural impact is undeniable.

The Venti dropped a teaser video for their upcoming ad campaign featuring G-DRAGON through its official Instagram and YouTube accounts on the same day. The brand plans to roll out a series of marketing promotions following the teaser reveal.

The first collaboration item between G-DRAGON and The Venti? A brand-new menu item called the “Dragon Smoothie,” made with vibrant dragon fruit. Teased with phrases like “Guess Who? Dragon Fruit” and “The Dragon is Coming,” the launch has already stirred major buzz. The smoothie will be officially available starting May 14. G-DRAGON himself even liked the teaser video and poster on The Venti’s Instagram, further exciting fans.

On May 13, The Venti will unveil a brand film featuring G-DRAGON, followed by the release of the full Dragon Smoothie collection on May 14.

A representative from The Venti stated, “With G-DRAGON as our new brand model, we plan to deliver fresh inspiration to the beverage culture and lifestyle scene while showcasing The Venti’s unique values. We’ll do our best to create a positive experience for both customers and franchise owners.”

With this high-profile partnership, The Venti is stepping into the spotlight as a major contender in Korea’s competitive low-cost coffee market—one that now includes some of the biggest names in entertainment.

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