Love Left Hanging? Byeon Woo-seok and Chae Soo-bin’s Mysterious Reunion Is Coming Soon

Furniture brand iloom is set to release a dreamy new campaign video starring models Byeon Woo-seok and Chae Soo-bin—and it feels straight out of a romantic film.

On May 9, iloom announced its new brand campaign designed to position the company not just as a furniture provider but as a lifestyle brand that blends seamlessly into people's lives and emotions—present in every moment of their day.

The first video in the series will begin rolling out on May 15. Titled “Haven”, the cinematic campaign was created in collaboration with creative studio Dolphiners Films. The video delivers a visual and emotional experience akin to a romance film, with Byeon and Chae Soo-bin portraying characters whose chemistry unfolds in a beautifully nostalgic setting.

In Haven, the story centers around two people who meet again by chance after a long time. Their quiet yet emotional reunion is intertwined with iloom’s signature furniture pieces, symbolizing the link between space and memory.

An iloom representative explained, “The premium mattress Haven, Floco block sofa, and Up Motion Table—our motion-based dining table—appear throughout the film, reinforcing the idea that iloom was always there during cherished moments of the past.”

The campaign poster, already released, shows Byeon and Chae in a moment of intense, unspoken emotion. The caption reads, “I stood atop the youth I never fulfilled”, sparking curiosity about their shared history.

According to iloom’s official website, the video captures “a spring day after the passage of time, memories revived from years gone by, and the small tremor of a new beginning.” The teaser, titled “Everyone Has a Love They Couldn't Fulfill”, showcases Byeon Woo-seok and Chae Soo-bin’s heartfelt performances, hinting at a story that dates back to their high school years.

The full video will premiere on May 15, with growing anticipation from fans around the world.

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