"Yoga? Sure" Park Hyung-sik, Park Seo-jun & Choi Woo-shik Leave Korea for an Unusual Adventure

Actors Park Seo-jun, Choi Woo-shik, and Park Hyung-sik have taken off to Dubai—this time not just for fun, but as the faces of a new global tourism campaign.

On May 16, the Dubai Department of Economy and Tourism unveiled a new promotional video titled ‘Dubai, Who’s Ready?’, featuring the three beloved Korean stars. The video is a continuation of last year’s campaign and begins with a lighthearted scene where a falcon swoops in and snatches the phone of a heartbroken friend. In an effort to cheer him up, Park Seo-jun, Choi Woo-shik, and Park Hyung-sik set off on a vibrant adventure through Dubai.

From the majestic sand dunes of Al Qudra Desert to a serene yoga session in Mina A’Salam, a walk through the traditional alleys of Al Seef, and a playful round of Topgolf, the video captures Dubai’s diverse charm in a visually unique way.

The campaign stands out not only for its stunning visuals, but also for the chemistry between the three stars, who are known to be real-life friends. Their effortless banter and quirky energy add a warm, authentic touch to the campaign as they explore every corner of the city.

Shahab Shayan, Director of Asia Pacific for Dubai Tourism, stated, “Through the actors’ global popularity, we aim to convey Dubai’s vibrant energy and diverse experiences to audiences not just in Korea but around the world. This campaign reflects our broader marketing strategy and our vision to position Dubai as not only a top travel destination but also an ideal place to live and work.”

Park Hyung-sik shared, “I’m really grateful to visit Dubai again this year. It was such a joy to show my friends the breathtaking views and lively spirit of the city, which made filming even more fun.”

Park Seo-jun added, “This was my first time in Dubai, and I was honestly blown away by the city’s beauty and energy. I’m also very thankful to all the local fans for the warm welcome.”

Choi Woo-shik expressed his excitement as well: “Even though the shoot was short, it was an incredible opportunity to experience so many sides of Dubai firsthand.”

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