aespa's Karina Is the Blueprint for Chill—And Sprite Just Bottled It! (Video)

Sprite, the iconic lemon-lime soda brand under Coca-Cola, has officially kicked off its 2025 summer campaign—and this year, aespa’s Karina is leading the charge. The brand released a new commercial featuring Karina to introduce its latest product, Sprite Zero Chill, highlighting its ultra-refreshing flavor and icy-cool sensation.

Sprite is known for its bold, trendy campaigns each summer, and this year is no different. The focus of 2025’s campaign is to capture the exhilarating freshness and sharp cooling effect that Sprite Zero Chill brings, making it the perfect drink to beat the heat.

The new ad opens with Karina looking overwhelmed by the blazing summer sun. As she cracks open a can of Sprite Zero Chill, a rush of carbonated fizz fills the screen—and in a flash, the scene transforms into a high-energy music festival drenched in refreshing water sprays. On stage, Karina delivers a powerful performance, exuding confidence and coolness while enjoying the crisp, chill taste of the product.

Karina shared her thoughts on the shoot, saying, “The energy on set was intense because we filmed with real fans, but one sip of Sprite Zero Chill really cooled me down. If you ever need a moment to feel chill like me, I definitely recommend trying it.”

A Sprite brand representative added, “We designed the commercial to let viewers feel the rush of coolness and freshness that comes from drinking Sprite Zero Chill—through Karina’s performance and expression.”

They also emphasized the brand’s intention to further strengthen its identity as the ultimate soda of summer through expanded online and offline engagement, with Karina as the face of the campaign.

The full ad is available starting today (May 22) on Coca-Cola’s official YouTube channel and Instagram.

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