‘The Real Headliners Are CARATs’ — SEVENTEEN’s Epic 10th Anniversary Show Was Just the Beginning

SEVENTEEN marked their 10th anniversary with a groundbreaking performance on Jamsu Bridge in Seoul—becoming the first K-pop group to ever perform on the iconic structure. The event capped off a multi-day celebration that captivated fans both in-person and online.

On May 25, the group held a special concert titled 'B-DAY PARTY: BURST Stage @Jamsu Bridge' as part of their larger anniversary celebration, which took place from May 23 to 25 around Sebitseom, a set of floating islands on the Han River. The festival-style event—dubbed 'B-DAY PARTY'—featured pop-ups highlighting SEVENTEEN’s 10-year journey, interactive fan zones, and a look into the future of their fandom, CARAT.

The grand finale? A one-of-a-kind live show on Jamsu Bridge, where a stage was constructed directly over the Han River. Approximately 6,000 fans watched the performance live on-site, while another 60,000 gathered in the surrounding Hangang Park area, watching the concert via large LED screens. The moment wasn’t just massive—it was monumental.

SEVENTEEN opened the show with ‘THUNDER’, the title track of their fifth full-length album 'HAPPY BURSTDAY', which dropped on May 26. The track’s intense electronic sound was amplified by pyrotechnics and fountain effects, sending fans into a frenzy of cheers and excitement.

During the show, members shared their thoughts on the milestone. Hoshi said, “When I first heard we’d be performing on Jamsu Bridge, I kept imagining things—would there be a yacht, a sunset? In the end, it turned out to be absolutely perfect.” Mingyu added, “Performing here just feels right.”

Seungkwan reflected, “As an artist performing in Korea, I’ve never felt this nervous or excited—knowing that we’re doing a show on the Han River and Jamsu Bridge, two of Korea’s most iconic landmarks.”

Hoshi also expressed his gratitude to fans, saying, “We’ve headlined festivals and big stages—but for us, the real headliners are our CARATs.”

🎉 10th Anniversary, New Album, and K-Food Collab

SEVENTEEN’s 10th anniversary celebrations continue with the release of their fifth studio album 'HAPPY BURSTDAY', marking not just a look back—but a new beginning.

In conjunction with the milestone, CJ CheilJedang is launching a marketing collaboration under the theme of SEVENTEEN’s “birthday party,” including a 'bibigo Hotel' pop-up at Olive Young. Running until June 8 at the Myeong-dong Station flagship and from May 30 to June 29 at “Trendpot by Olive Young” in Hongdae, the pop-up showcases bibigo K-food products (like seaweed snacks, cup tteok-bok-ki, gochujang, and ssamjang) in special SEVENTEEN-themed packaging. It’s a collaboration between one of Korea’s top K-pop groups and its leading food brand.

In addition, a special ‘SEVENTEEN with bibigo Cooking Class’ is scheduled for foreign fans next month. Participants will get hands-on experience cooking and tasting a variety of Korean dishes. The classes will be held six times at ‘CJ The Kitchen’, located on the first floor of CJ CheilJedang’s headquarters in Jung-gu, Seoul.

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