The Clothing Brand that's Connecting Artists and Children (Video)

With millions of different content pouring onto our feed each day, it seems every brand is trying to grab our attention by being more loud, more flamboyant, and over all more stimulating.

But here is a brand that speaks to us ever softly - appealing to memories that we seem to have forgotten.

(all the videos have English subtitles)

The online clothing brand ODG has launched a campaign on youtube titled "you were once a kid." In each episode ODG invites an artist to spend time with young children.

The conversations they have are funny, emotional, and quite often philosophical. The content of the videos are focused solely on the interactions between the artist and children. Though they are wearing pieces from the brand, ODG is mentioned not once in the conversations.

We seem to have forgotten what it's like to be a child. We forget how much children feel and think, and we often address them as being lesser than who we are. But this series reminds us of how invaluable a child's mind is.

In this episode in particular, children were invited to write a poem on a given topic, and a rapper turns these poems into a song. The topic: 'Loneliness and Glamour'

The result is surprising. Ha-rang (8) draws upon a metaphor of a flying bird who may seem free, but feels lonely while flying alone. Minseo (12) writes about shiny things that don't last and ends her poem with the metaphor of a peacock who opens his wings but closes them soon after.

The children never fail to give refreshing perspectives on an array of questions that the artists pose. In a internet filled with noise and lousy advertisements, ODG seems to be giving us something that's real.