Cha Eunwoo Becomes SUBWAY's New Brand Model

SUBWAY has chosen singer and actor Cha Eunwoo as its new brand model.

On the 30th, SUBWAY announced that they have appointed Cha Eunwoo as their new brand model and will launch a new brand campaign called "Eat Fresh, Feel Good."

According to SUBWAY, in this campaign, they will deliver the brand's unique value of "Fresh" along with an emotional message of "Feel Good." It signifies that Subway's fresh sandwiches add happiness and vitality to customers' daily lives.

Cha Eunwoo, as the new brand model, will kick off SUBWAY's "Eat Fresh, Feel Good" campaign video, which will be broadcasted in various Asian countries, including Korea, next month. He is expected to engage in various activities with Subway thereafter.

SUBWAY explained that Cha Eunwoo's healthy and refreshing image aligns well with the campaign's message.

A SUBWAY representative stated, "Cha Eunwoo's beauty, refreshing energy, and sincere image will create a positive synergy with the brand values that SUBWAY aims to convey through this campaign," and added, "We look forward to diverse activities that SUBWAY and Cha Eunwoo will present together, including product advertisements and store events."

Meanwhile, SUBWAY recently released a teaser image on its official Instagram, hinting at the new model appointment. The photo, where the upcoming model's eyes are covered with a SUBWAY sandwich, sparked curiosity among netizens. Netizens speculated actors like "Song Kang," "Kim Seon-ho," "Yook Sungjae," and "Cha Eunwoo" based on the model's lips and chin.