SM Returns to London After 14 Years! Special 30th Anniversary Announcement Unveiled!

On December 23(KST), SM Entertainment announced that London, UK, would host the European leg of ‘SMTOWN LIVE 2025,’ marking the agency's 30th anniversary.

The highly anticipated event is scheduled to take place on June 28, 2025, and will be SM’s first European concert in 14 years since their ‘SMTOWN LIVE’ show in Paris in 2011. Fans worldwide are eagerly awaiting this celebration of SM’s three decades of groundbreaking music and spectacular performances.

Since its debut in 2008, ‘SMTOWN LIVE’ has toured major cities including Seoul, New York, LA, Paris, Dubai, Santiago, Tokyo, Beijing, Shanghai, Bangkok, and Singapore, cementing its reputation as a premier global concert brand. The 2025 edition, commemorating SM’s 30th anniversary, will kick off in Seoul on January 11-12, before heading to other locations.

The London concert promises to be a monumental event, featuring SM Entertainment’s top artists and delivering unforgettable performances. Jointly organized with European partner Frontrow, the show is expected to leave a lasting impression on fans. Additional details about the June 28 concert will be announced at a later date.