IU Drops Big, Jaw-Dropping News: Here’s Why Visiting Korea Just Made Your Bucket List!

Known for her remarkable career across music, drama, and film, IU has earned trust and admiration from all generations. Her philanthropic efforts and positive image have further solidified her reputation as a beloved artist. As an all-rounder who has established a professional and unique presence in multiple fields, IU was chosen for her alignment with Puradak Chicken's vision.

This year marks a significant milestone for Puradak Chicken, which plans to strengthen its premium brand image and expand its market presence through diverse campaigns with its new model.

IU's advertisements will premiere in February and will be showcased across a variety of platforms, including terrestrial TV, cable networks, comprehensive programming channels, as well as online platforms like social media and YouTube.

A brand representative stated, “We found that the premium image and exceptional talent of IU perfectly align with our brand’s commitment to building a differentiated presence in the chicken industry. Together with IU, we plan to deliver an upgraded premium image to our customers. We hope for your continued support and interest in our future endeavors.”

With IU as its face, Puradak Chicken aims to further establish itself as a leading name in the competitive fried chicken market.