“Genuine Side of DAY6?” The True Meaning of Their New Ambassador Campaign

UMBRO has officially named the four-member K-band DAY6 as its new brand ambassador for the season, unveiling the collaborative “STAND BY ME” campaign.

This campaign contrasts the members’ most personal, intimate moments of inspiration with their dazzling performances on stage, highlighting the message of “always standing by your side.” The campaign shoot blends UMBRO’s brand legacy with DAY6’s creative aura, presented through a cinematic lens that is sure to captivate attention.

The collection features casual yet sporty pieces, including vibrant windbreakers, jogger pants, anoraks, and track sets.

Fans can explore the collection at UMBRO’s offline stores nationwide and its online store. Exclusive behind-the-scenes content and visuals are also available on the brand’s official Instagram.