Sprite Names aespa’s Karina as Its Newest Brand Model

Coca-Cola’s Sprite has officially named aespa’s Karina as its new brand model for 2024, the company announced on February 17.

As the leader of the fourth-generation K-pop sensation aespa, Karina has captivated fans worldwide with her powerful stage presence, charisma, and undeniable talent. With her trendy style and chic yet adorable appeal, she has become an icon for Gen Z, making her the perfect fit for Sprite’s latest campaign.

The upcoming campaign highlights Sprite’s signature refreshing kick, especially when paired with spicy foods. To kick things off, Sprite will release a global commercial emphasizing the exhilarating freshness that enhances bold flavors, followed by an ad in March showcasing Karina’s own spicy charm with striking visuals.

A Sprite representative stated, “Karina, who has already showcased her fiery energy through aespa’s hit song Spicy, is the perfect match for this campaign. We’re confident this collaboration will create an electrifying synergy. Stay tuned for the upcoming commercial that will deliver an intense burst of refreshment!”