Seo Yea-ji Shares Exciting News After Struggling with Kim Soo-hyun Controversy

Fashion brand NICK&NICOLE has announced actress Seo Yea-ji as its new muse, unveiling the 2025 Spring/Summer (S/S) campaign featuring her.

Officially launched on March 17, this collection embraces the theme: "Some things remain unchanged even as time passes. Every moment that catches your eye becomes a lasting memory." With Seo Yea-ji at the forefront, the campaign showcases a timeless approach to fashion.

The 25 S/S collection highlights NICK&NICOLE’s signature motifs, including butterfly and rose graphics, adding an elegant and sophisticated touch. The lineup features a mix of leather jackets, knits, and sweatshirts, blending classic elements with a modern, stylish aesthetic. Seo Yea-ji’s striking presence in the campaign enhances the brand’s minimal yet bold identity, perfectly balancing intensity and refined elegance.

Seo Yea-ji, who debuted in the 2013 sitcom 'Potato Star', has gained widespread recognition through dramas such as 'Hwarang', 'Save Me', and 'It’s Okay to Not Be Okay'. Through this campaign, she embodies the essence of a timeless fashion icon, bringing a fresh perspective to the brand.

The 25 S/S collection is now available at NICK&NICOLE’s offline stores in Hannam-dong and Myeong-dong, as well as on the official website and MUSINSA. Additionally, a special “Seo Yea-ji Launch Promotion” will run until March 30, offering exclusive limited-time benefits.

On March 13, Seo Yea-ji addressed rumors involving Kim Soo-hyun through a post on her official fan café, Yejiyyechan. She shared a screenshot of a comment left by a netizen on her Instagram, which read: "Unnie, did Kim Soo-hyun cheat on you while adjusting his relationship status? Please don’t disappoint us a second time. I just read the news on TikTok."

In response, Seo Yea-ji firmly denied any connection to Kim Soo-hyun, stating, "I really… wish this would stop… I have absolutely no ties to him or his brother… I don’t even know why I have to clarify this." This was seen as her response to recent allegations suggesting Kim Soo-hyun was involved in a two-timing scandal.

Seo Yea-ji previously starred alongside Kim Soo-hyun in the 2020 drama "It’s Okay to Not Be Okay."