BTS Jin and Shin Se-kyung’s "Don’t Say You Love Me" MV Looks Straight Out of a Romance Film

On May 13 at midnight (KST), Jin unveiled the official poster for the music video of Don’t Say You Love Me, the title track from his upcoming second mini album Echo, via BTS’s official social media accounts.

The poster captures the emotional tension of two lovers on the brink of goodbye. Phrases like “Eyes that miss each other, hearts in disarray” and “Our once-beautiful story” hint at a love unraveling. In contrast, a second poster showing brighter, tender moments between the couple evokes nostalgia and deep longing—like stills from a romance film.

According to BigHit Music, the Don’t Say You Love Me music video is presented in a dramatized, narrative format. Starring alongside Jin is actress Shin Se-kyung, who plays the female lead, raising anticipation for their emotional chemistry on screen.

Musically, the track is a pop ballad with a stripped-down sound and restrained composition, creating a quiet, sorrowful atmosphere. Through it, Jin explores the irony of love—how it can be both healing and painful—expressed in his gentle, heartfelt voice.

BTS’s Jin is officially back—and his second solo album Echo is set to release on May 16, 2025 at 1 PM KST. The newly released highlight medley offers a glimpse into the album’s emotional landscape, from stripped-down ballads to band-driven anthems. With seven tracks including the cinematic title song Don’t Say You Love Me—featuring actress Shin Se-kyung in the music video—Echo captures the bittersweet echoes of love and life in Jin’s distinct voice.

Echo captures the echoes of life’s many emotional moments. From heartbreak to reflection, Jin approaches universal feelings through his own thoughtful lens—infused with sincerity and subtle wit.

The album features seven tracks built around rich band instrumentation, including:

Don’t Say You Love Me (Title)

Nothing Without Your Love

Loser (feat. YENA)

Rope It

A Journey with the Clouds

Background

To Me, Today

In even bigger news, Jin is also set to embark on his first solo world tour, making stops across Asia, North America, and Europe. The global tour will be a defining chapter in his post-military career and a major moment for ARMY worldwide.

But Jin’s comeback isn’t just about music—he’s also lighting up the screen. From his appearance on the global Netflix reality show Kian’s Bizarre BnB, to hosting his own YouTube series Run Jin on BANGTANTV, Jin has been actively expanding his variety show presence. Most recently, he’s confirmed to appear on the popular entertainment program Screwballs, drawing excitement for his signature humor and charm.

From heartfelt songs to onscreen laughs, Jin’s “Echo” era is shaping up to be one of the most dynamic solo comebacks in K-pop.

BTS Jin’s 2nd Solo Album ‘Echo’ Drops May 16, 2025.

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