G-Dragon x theVenti’s Bold New Drop: But What Does ‘Dragon Flavor’ Even Taste Like? (Video)

Coffee franchise theVenti has released a brand-new campaign video featuring their latest brand ambassador, G-Dragon.

The stylish clip captures G-Dragon’s signature vibe as he explores and reinterprets the brand’s new menu item. From placing his order to enjoying the drink, the video blends artful visuals with his unique charm.

One standout moment includes a cryptic subtitle, “ㄷㄹㄱㅅㅁㄷ(DRGSMD)”, flashed on screen as G-Dragon mouths the phrase — hinting at the name of the upcoming secret menu item. The teaser stirs curiosity about the drink’s flavor and appearance, building anticipation ahead of its official release.

With his iconic image seamlessly paired with the new product, the campaign aims to deliver theVenti’s brand message through various channels including YouTube, social media, TV, and digital platforms, as well as outdoor advertising across subway stations and buses.

The new drink featured in the video will be available at all theVenti stores across Korea starting May 14.

A brand representative commented, “This campaign was designed to powerfully deliver the identity of our brand and the appeal of our new menu through G-Dragon’s uniquely artistic sensibility. We hope it will serve as an impactful moment to share our creative and bold brand values with fans of both the artist and theVenti.”

Meanwhile, on May 13, G-Dragon also revealed the second wave of dates for his 2025 world tour ‘Übermensch’ via his official social media. According to the poster, he will head to Sydney and Melbourne in July, followed by Bangkok in August, expanding the tour’s momentum.

The tour kicked off on May 10–11 with back-to-back sold-out shows at Tokyo Dome, marking G-Dragon’s first solo return to the venue in eight years since his last world tour in 2017.

Following the Tokyo dates, G-Dragon is scheduled to perform in Bulacan, Osaka, Macau, Taipei, Kuala Lumpur, Jakarta, and Hong Kong, bringing the tour to nine cities across Asia, before heading to Australia for two more stops.

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