Son Ye-jin Stuns in New Bra & Underwear Campaign—Is This Her Postpartum Power Move?

Actress Son Ye-jin is turning heads once again—this time as the new muse of a major underwear brand, fronting the campaign for its 2025 Summer AirCool collection.

Known as one of Korea’s top actresses and a devoted fitness enthusiast who enjoys golf, Pilates, and various workouts, Son Ye-jin was chosen to represent a product she personally uses and trusts. The campaign highlights the bra’s key features in a simple, intuitive way that reflects her active lifestyle.

A Bra That Supports More Than Just Style

The featured underwear offers more than just comfort and aesthetics. It incorporates an X-Fit 3D structure that gently pulls the shoulders and back to open up the chest—promoting a naturally upright posture without feeling restrictive. The design also helps to smooth side bulges and underarm fat, creating a sleeker silhouette.

This makes the bra an ideal option for daily wear as well as fitness activities like golf or Pilates, where posture and movement matter.

Summer-Ready, Breathable, and Cooling

The newly launched 2025 Summer AirCool line has been upgraded for maximum breathability, with both the outer and inner fabric designed to keep you cool in the heat. The brand’s signature X-Fit tech remains, now paired with premium mesh fabric that delivers instant cooling and lasting freshness, right from the first touch.

With its posture-enhancing structure and lightweight comfort, this collection brings both fashion and function to everyday and activewear essentials.

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