SEVENTEEN Announced as Official Global Ambassadors for CJ’s Bibigo Brand

Marking their 10th debut anniversary this year, global K-pop sensation SEVENTEEN has been officially named the first-ever brand ambassador for Bibigo, CJ CheilJedang’s flagship K-food brand.

On May 19, CJ CheilJedang announced that SEVENTEEN, who debuted in 2015 and have since grown into one of K-pop’s biggest global acts, will be the first official brand ambassadors for Bibigo. The new campaign will be promoted under the slogan "Taste What’s Beyond", symbolizing a bold step forward for the brand’s global image.

The collaboration kicks off with a campaign video, followed by the release of co-branded products, pop-up booths, events, and more. CJ CheilJedang shared that SEVENTEEN’s bright and positive energy aligns perfectly with Bibigo’s fun, passionate brand identity.

The official campaign video, featuring SEVENTEEN members enjoying Bibigo favorites like gimbap, hot dogs, and tteokbokki, will premiere on May 20 across Bibigo’s global Instagram, TikTok, and X (formerly Twitter) accounts. The video will also be available starting May 23 on a dedicated microsite on Bibigo’s official website.

Starting May 23, Bibigo will launch limited-edition products featuring SEVENTEEN’s signature team colors, including items like seaweed snacks, cup tteokbokki, gochujang, and ssamjang. These special editions will be sold on CJ The Market, CJ’s official online store, and through Olive Young’s online mall.

On the same day, fans can head to Sebitseom (Sevit Island) in Seoul for SEVENTEEN’s 10th anniversary celebration, the “B DAY PARTY.” Bibigo will host an on-site booth at the event, where they’ll give away 20,000 collaboration products to fans.

As part of the festivities, a “Stamp Tour” event will also take place. Fans who collect digital stamps at CJ THE KITCHEN (located on the first floor of the CJ CheilJedang HQ in Jung-gu, Seoul) and present them at the Sebitseom venue can receive exclusive SEVENTEEN photocards.

Global Expansion Plans:

CJ CheilJedang also confirmed global plans for the Bibigo x SEVENTEEN partnership. In the second half of the year, a Phase 2 product line will be launched internationally, with events scheduled in Japan, the U.S., and more through both online and offline activations.

Disclaimer: This article was written independently and is not part of any paid promotion.

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