Only 8,888 Cans Daily: Inside G-DRAGON's Out-of-This-World Cosmic Beverage Strategy

After making waves with his first highball that sold 5 million cans in just three weeks, G-DRAGON is back — and this time, it’s red!

On May 27, the K-pop icon’s agency Galaxy Corporation announced the release of the second collaboration between G-DRAGON’s fashion brand PEACEMINUSONE and beverage company Brewguru: the PEACEMINUSONE Red Highball.

Unlike the previous black can, which was white wine-based, this new version features red wine as its base — making it Korea’s first fresh fruit red wine highball. The new formula emphasizes deep tannins, a bold red color, and a perfectly structured fruit aroma, offering a richer and more refined drinking experience.

And the launch date isn’t random. It’s set to drop on May 27, Korea’s very first official "Aerospace Day." Why? The drink’s theme is all about space — a cosmic journey in both flavor and story.

“This launch merges PEACEMINUSONE’s creative spirit with a futuristic space concept,” Brewguru stated. “It’s not just a drink — it’s an experience.”

🚀 Limited Release, Out-of-This-World Concept

Forget typical retail. The Red Highball will be available only for 88 days, and only in specially themed ‘space station’ stores. The first location? CU Olympic Park Store, completely revamped into a sci-fi-inspired space station.

There, only 8,888 red cans per day will be sold (in 6-pack bundles), and once they’re gone, they’re gone.

Expect:

🛸 Vol.2 Red Can Exclusive Pre-Sale

🌸 AR photo zone featuring a pink space suit and PEACEMINUSONE’s iconic daisy with one petal missing

🚀 A red spaceship emblazoned with the brand’s logo that looks like it came straight out of another dimension

G-DRAGON’s first highball — the black can — shattered expectations, selling 5 million cans in less than a month. With this new Red Highball promising a deeper flavor and a bolder concept, fans and collectors are already buzzing with anticipation.

-Red wine meets red-hot style.

-Limited. Space-themed. Pure G-DRAGON.

Will you grab a can before it sells out?

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