Ahn Hyo-seop Takes On His Quirkiest Rom-Com Role Yet in Sold Out Again Today

The cast lineup for SBS’s upcoming romantic comedy Sold Out Again Today has finally been revealed, and it’s already making waves for its stellar cast and quirky plot.

The drama follows the unusual connection between Matthew Lee (aka “Mechuri”), a farmer juggling three jobs, and Dam Ye-jin, a top-tier home shopping host battling chronic insomnia. Their oddball, round-the-clock encounters blossom into a sweet-and-sour, dream-like romance.

Top actor Ahn Hyo-seop, beloved for hit dramas like Dr. Romantic, Lovers of the Red Sky, and Business Proposal, will star as Matthew Lee. He plays a one-of-a-kind farmer who produces miracle ingredients at the world’s only farm of its kind. On top of that, he’s also the CEO of a natural cosmetics company and a product developer. Behind his tightly scheduled, high-performance lifestyle lies a mysterious secret no one knows.

Rising star Chae Won-bin—fresh off her Best New Actress win at the 61st Baeksang Arts Awards for An Intimate Betrayal—will portray Dam Ye-jin. As a top home shopping host known for selling out everything from health supplements to fashion and appliances, Ye-jin has become a nonstop work machine. After cutting back sleep to boost productivity, she now suffers from severe insomnia.

Actor Kim Bum joins the cast as Seo Eric, an executive at a global French skincare brand. With a charming yet composed presence, Eric is someone who approaches both love and work head-on. Kim Bum is expected to deliver dynamic chemistry with the leads as his character’s ties to theirs slowly unfold.

Boasting one of the strongest lineups of the year, SBS’s Sold Out Again Today is set to premiere early next year—and it's already generating serious buzz.

In the meantime, fans can expect to see Ahn Hyo-seop in the highly anticipated big-budget movie 'Omniscient Reader: The Prophet' (Korean title: Omniscient Reader's Viewpoint) premiering in July. The film includes a star-studded cast, from BLACKPINK's Jisoo, to Lee Min-ho, and Chae Soo-bin.

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