The K-Pop Girl Group Taking Over New York Times Square Billboards (+Photos)

The buzz around UNIS is undeniable.

Recently, the rookie girl group—comprising Hyeonju, Nana, Gehlee Dangca, Kotoko, Bang Y Yunha, Elisia, Yoona, and Seowon—lit up a massive billboard in New York’s Times Square, solidifying their growing global presence.

The eye-catching display featured the eight members’ stunning visuals, turning heads in one of the most iconic locations in the world. With their name boldly showcased in Times Square, UNIS has once again proven their rising status on the international stage.

The billboard placement was a result of UNIS winning the Best Idol Group of February poll, hosted by Sports Today and DukAd. Despite fierce competition, UNIS emerged as the top choice, securing both the trophy and the prestigious billboard feature.

As a group formed through the SBS survival show Universe Ticket, UNIS has cultivated a dedicated fanbase even before their official debut. Their fans have consistently fueled their success, boosting engagement across social media and turning every piece of content they appear in into a trending topic.

UNIS’s impact is already being recognized by major media outlets. Last month, Billboard named them K-Pop Rookie of the Month, highlighting their potential through an exclusive interview.

The group is also sweeping awards, recently attending the 2025 Korea First Brand Awards and the inaugural D Awards, where they took home multiple trophies, proving that their momentum is only just beginning.