SEVENTEEN to Host 10th Anniversary Party in a Place You'd Never Expect

To mark their 10th debut anniversary, SEVENTEEN is preparing a special performance on Jamsu Bridge in Seoul.

On May 13, Pledis Entertainment announced that SEVENTEEN will hold a “B-Day Party” from May 23 to 25 at Banpo Hangang Park in Seoul. The large-scale event is set to celebrate the release of their fifth full-length album, “SEVENTEENTH HEAVEN: Happy BIRTHDAY”, together with fans.

During the event period, Sevit Island will host a “SEVENTEEN History Zone,” showcasing the group’s journey and milestones. Fans will also be able to enjoy the mobile game “Puzzle SEVENTEEN,” created with participation from the members, and leave congratulatory messages at an “Interactive Art Zone.” A “Photism Booth” will also be available for fans to take photos with backdrops inspired by SEVENTEEN’s past albums.

At 7:30 PM on May 25, SEVENTEEN will present their comeback stage on top of Jamsu Bridge. The performance will be live-streamed globally and also broadcast via LED screens set up at Banpo Hangang Park. Major cities across South Korea—including Seoul, Busan, Daegu, Gwangju, and Daejeon—as well as key cities in Japan, China, and the U.S. will feature large outdoor ads to mark the event.

This “B-Day Party” is being held in conjunction with Seoul’s “Car-Free Jamsu Bridge Strolling Festival,” adding more fun and interactive attractions to the celebration. Seocho District is actively supporting the event as part of its initiative to promote the “Goto-Sevit Tourism Special Zone” designation.

To commemorate SEVENTEEN’s 10th anniversary, several top hotels are also joining in the festivities. Seoul Dragon City and L7 Cheongnyangni by LOTTE will offer SEVENTEEN-themed rooms, while Andaz Seoul Gangnam will present special food and beverage menus inspired by the group.

SEVENTEEN’s fifth full album, “Happy BIRTHDAY,” blends the themes of birthdays and bursts of excitement, raising fans’ anticipation. A variety of concept teasers, photos, and films have already been released, generating immense interest.