Rihanna, Lisa, and Rosé Are All Carrying This Voodoo Doll—What Is It?

From BLACKPINK’s Lisa, Rosé, MEOVV and even Rihanna, a mysterious little creature has been popping up on celebrity Instagram feeds—and fans can’t get enough. With its pointy ears, mischievous smile hiding razor-sharp fangs, and a coat of fluffy fur, the doll known as Labubu is quickly becoming Gen Z’s newest obsession.

Created by Kasing Lung, a Hong Kong-based artist inspired by Nordic mythology, Labubu blends cuteness with creepiness in the most unpredictable, kitschy way. It’s the kind of character you’ll never forget after just one look—and that’s the whole point.

Labubu comes in various sizes and prices, ranging from ₩10,000 (approx. $7 USD) for the tiniest versions to over ₩100,000 (approx. $75 USD) for larger, statement-making figures.

The Secret Behind the Craze? Blind Box Battles

One of the reasons behind Labubu’s explosive popularity is its “blind box” system—you never know which version you’ll get until you open the box. That surprise factor has led to what fans call the “Labubu lottery”, with collectors scrambling to find ultra-rare editions.

The most coveted? A hidden figure that only appears once in 144 boxes. This scarcity has turned casual buyers into full-blown collectors—and social media into a battlefield of unboxings and bragging rights.

Where to Buy

Labubu is available through Pop Mart’s official online store, as well as global platforms like Amazon, AliExpress, and eBay. With demand showing no signs of slowing, it’s clear that Labubu has become more than just a collectible—it's a cultural icon in the making.

So next time you spot a fuzzy little monster dangling from a celebrity’s designer bag… you’ll know its name.

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