Starbucks Unveils Collaboration Products with BLACKPINK

Starbucks is introducing a special themed merchandise and food and beverage items inspired by the globally beloved K-pop girl group, BLACKPINK(Jennie, Jisoo, Lisa, Rosé).

These products will be available in nine Asian countries, including Korea, from the 25th of this month until the 21st of the following month. The BLACKPINK-themed goods offered by Starbucks include tumblers, bags, passport cases, key rings, and Starbucks cards. Most of the items are beautifully combined with black and pink colors, as expected from merchandise related to BLACKPINK.

One of the eye-catching items is the cold cup adorned with studs in pink or black colors, which exudes a glamorous and sophisticated vibe. The bottle, passport case, and key ring also prominently feature BLACKPINK's symbols and logos, emphasizing the group's identity. The tote bag can hold a 15-inch laptop, showcasing practicality along with style.

As for the food and beverages, there are three options: "BLACKPINK Strawberry Choco Cream Frappuccino," "BLACKPINK Strawberry Choco Baumkuchen," and "BLACKPINK Strawberry Cream Choco Bun." The "BLACKPINK Strawberry Choco Cream Frappuccino" combines oat base, strawberry syrup, and dark chocolate sauce to create a delightful drink. The "BLACKPINK Strawberry Choco Baumkuchen" and "BLACKPINK Strawberry Cream Choco Bun" are made with chocolate-based bread and topped with strawberry milk cream. Even in the beverages and food, the harmony of black and pink colors accentuates the collaboration with BLACKPINK. However, "BLACKPINK Strawberry Choco Baumkuchen" and "BLACKPINK Strawberry Cream Choco Bun" are exclusively available only in South Korea.

Starbucks has previously utilized K-pop stars to attract customers, as evidenced by the successful collaboration with BTS in 2020, which caused a frenzy among fans leading to sold-out products. BLACKPINK, like BTS, boasts a strong fan base both domestically and internationally, making this collaboration with them highly anticipated to bring positive synergy.