K-pop Idol Launches His Own Entertainment Company—A New Beginning as CEO [Official]

Teen Top’s NIEL has officially established his own one-man agency, marking a fresh start as both an artist and CEO.

On March 4, NIEL announced through an official press release that he has founded EL&D Entertainment, where he will serve as the company’s representative and lead artist. The agency’s name, EL&D, combines "EL" from NIEL and "D" from his real name, Daniel. It symbolizes his desire to showcase not only his artistry but also different facets of his personality that fans have yet to see.

Acknowledging the challenges ahead, NIEL expressed both excitement and gratitude. “I won’t say there’s no fear or pressure in trying something new, but I’m filled with anticipation, and I draw strength from my fans who always support me,” he shared. “I will continue to work hard to deliver fresh emotions and joy through diverse activities.”

He further emphasized his commitment to evolving as an artist. “Musically, I want to solidify my own style and show my growth. Just as you’ve watched my journey so far, I hope you’ll continue to support me as I take on new challenges with EL&D Entertainment.”

A Legacy of Hits and a Multi-Talented Career

Debuting with Teen Top in 2010, NIEL gained widespread recognition with hits like Clap, No More Perfume on You, Miss Right, and To You. As the group’s main vocalist, he was praised for his distinctive tone, powerful vocals, and dynamic performances.

In 2015, he made his solo debut with the album oNIELy, further cementing his reputation as a versatile artist. In 2024, marking nine years since his solo debut, he held his first-ever solo concert. Beyond music, NIEL has expanded his career into acting, starring in dramas, films, and musicals, proving his multi-faceted talent.

With his own company now established, NIEL is preparing for his next chapter, with a new album slated for release in the first half of the year. Fans eagerly await what’s next for the artist-turned-CEO.