CJ OnStyle Names This Actor as the New Face of French Fashion Brand Daniel Cremieux

CJ OnStyle has announced that its men’s fashion brand, Daniel Cremieux, has selected actor Lee Jun-hyuk as its newest model.

Founded in 1976 by French designer Daniel Crémieux, the brand is known for its preppy yet refined aesthetic, blending traditional craftsmanship with contemporary designs. The first Daniel Cremieux boutique opened in Saint-Tropez, bringing vibrant colors and patterns to men’s fashion at a time when darker tones dominated. Over the decades, the brand expanded internationally, maintaining a reputation for quality tailoring and timeless elegance.

While the brand has collaborated with various fashion professionals, past ambassadors have not been widely publicized. However, Sahil Sandhu has served as a Brand Ambassador since November 2021, contributing to its marketing and styling efforts.

Lee Jun-hyuk’s Role in Redefining the Brand’s Image

With Lee Jun-hyuk as the new face of Daniel Cremieux Korea, the brand aims to move beyond its traditionally masculine and structured image, adopting a more comfortable and sophisticated casualwear approach.

The 2025 Spring/Summer (S/S) collection, featuring Lee Jun-hyuk, will be available on CJ OnStyle starting March 21. Additionally, on March 26, the CJ OnStyle app will host a “Chemistry Balance Game” event, allowing fans to check their compatibility score with the actor.

A CJ OnStyle representative stated, "Lee Jun-hyuk’s gentle and refined image aligns perfectly with our brand direction. We are committed to establishing Daniel Cremieux as a leading name in men’s fashion."

Global Expansion & Brand Vision

CJ OnStyle’s partnership with Lee Jun-hyuk marks a strategic effort to strengthen Daniel Cremieux’s presence in the Korean market while maintaining its heritage of French luxury and timeless menswear. The brand continues to balance classic tailoring with modern casual elements, catering to a new generation of style-conscious men.

Lee Jun-hyuk Spotted at Duvetica Event in Jamsil After Wrapping SBS Hit Love Scout, Gearing Up for Netflix’s Lady Doir

Actor Lee Jun-hyuk is making strides in both fashion and F&B, recently attending a Duvetica event at Lotte Department Store in Jamsil. The appearance comes fresh off the success of SBS’s hit drama Love Scout and as he prepares for his next role in Netflix’s highly anticipated series, Lady Doir.

Beyond acting, Lee is expanding his influence in the fashion world, having recently been named the face of Daniel Cremieux Korea. His growing presence extends to the food and beverage industry, as seen in his latest Angel-in-us Coffee ambassador campaign.